YOU think Competition is Tough?????
The restaurant industry is getting hacked apart right now. It seems price is the only game in town and that is if you can still afford your lease. If you think you have competition? THINK MALL! For several thousand dollars a month, you can have the privilege of putting your store front next to dozens of others—selling stuff just like yours!
The retail enviroment is built on specialization and uniqueness. The big secret is to specialize in an area where you are substantially different from you rivals. Then play up that strength. Differentiate yourself from the competition. This is called ‘positioning’ your business. You can incorporate the same strategies of the big boys, but first you must know:
What is your Unique Selling Proposition?
Do you have an answer? Does your customer?
